7 Mind-Blowing Tips to Uplift your E-commerce Business
Do you want to uplift your e-commerce business? Who am I kidding? Of course you do! So let’s make it happen.
Here’s your guide to some mind-blowing tips to boost your online business.
Your E-commerce business is a big deal, According to Forbes, “90% of e-commerce businesses fail within the first four months”.
There are many reasons for the failure of an e-commerce business and not having the ground experience is one of them. Trust me, you need to know proper strategies in place to make it go through the bad days.
I want you to know these seven mind-blowing tips that can uplift your e-commerce business. So, let’s dive right into it.
1. Design a Spectacular Website
“It is estimated that the average time for a user to decide that the website is good or bad is 50 milliseconds.”
When your website isn’t easy to navigate, its bounce rate will skyrocket with time. And you don’t want this to happen. Fix it!
Secondly, you need to state authentic and complete details in your product description. Helps in enhancing user experience and boost in sales.
Most visitors are mobile users. So, optimize your website for mobile users for their convenience. Conversions will be on your way.
2. Take Advantage of Email Marketing
Email Marketing is an excellent option for you to uplift your e-commerce business. A monthly newsletter with a signup pop-up can get you a lot of customers.
You may also send emails related to a sale you’ll offer in coming days. Try to build an emotional connection with your customers, make emails personalized. Maybe use their name and write one-to-one emails.
That’s going to make a lot of difference!
3. Provide Multiple and Smart Payment Options
Paying for the selected products is the last step customer will perform at your e-commerce store. At this point, they are satisfied by your products. But if your customers are abandoning carts, you need to rethink your payment method.
According to the Baymard Institute, “Almost 70% of shoppers will tend to abandon their carts.”
Among this 70%, almost 28% is due to the difficult payment process. So, it is evident from these figures that you need to make your payment process easy.
The same research says that almost 13% of carts are rejected due to a lack of local payment options. Thus, you should work on these issues and resolve them.
4. Attract Customers With Undeniable Offers
Another valuable tip to skyrocket your e-commerce business is offering something attractive to customers which they can’t deny.
For starters, you can add a free delivery option to your store, which is an attractive deal for customers.
It is estimated that about 93% of online customers love products with free delivery. Trust me, I love them too!
You can also offer to add-ons to your product to make it attractive. Another attractive deal would be to offer coupons that reduce prices.
You can also think of new ways to make your products more tempting to your customers.
5. Try Mobile Marketing Options
About 70% online business transactions occur on mobile phones. Take advantage of mobile marketing to increase sales.
There are endless options in Mobile marketing, and some of them are;
- SMS marketing
- Localized digital marketing
- Mobile Push notifications
- WhatsApp marketing
You need to think of mobile users in each step you take in the e-commerce business.
Your store will only be successful if you successfully leverage mobile marketing.
Response to the emails mostly comes from mobile phone users.
Make use of this information!
6. Upsell To Your Customers
If you are not aware of the potential of upselling, you SHOULD. The e-commerce store that uses upsells gets almost 70–95% of the revenue from upselling and renewals.
It is a huge chunk of revenue you don’t want to miss out. It is far easier to sell similar items to existing customers than bring a new customer.
What are you waiting for? Start upselling your customers to make a difference in your sales. It’s magical!
7. Re-target Your Visitors on Social Media
Not everyone is going to buy from you, SAD? yes TRUE, also yes. But it does not mean that you can’t do anything about it. You can re-target these visitors again and promote your product to make them buy it.
Facebook Pixel allows you to watch people who didn’t make a purchase. Target these people through paid advertisements. If they clicked on a specific product, offer it by making a discount for limited time.
You can also offer a product left in the cart at a discount to the customer.
